Secrets for a Successful Social Media Account

As an artist, promoting your arts & crafts on social media is essential in today’s digital age. Not only does it help you reach a wider audience, but it also allows you to connect with potential customers and other artists in your community. However, navigating the world of social media as an artist can be tricky. In this blog post, we’ll explore why artists need to use social media, how they should be using it to promote their art, the troubles they may face, and what you can do to make your life easier.

Platforms like Instagram, Facebook, and Twitter provide a space for artists to share their work, connect with other artists, and even sell their art directly to customers. Additionally, if you do it right, then social media allows you to build your own personal brand, which can help increase visibility and credibility.

When it comes to promoting your art on social media, it’s important to have a strategy in place.

One of the best ways to promote your art on social media is to consistently post high-quality images of your work. This allows potential customers to see the details of your art and get a sense of your style. Additionally, you should use hashtags, geotags, and captions to make it easy for people to find your work.

Another important aspect of promoting your art on social media is to connect with other artists and potential customers. This can be done by engaging with other artists’ work, responding to comments on your posts, and even hosting giveaways and contests.

While social media can be a powerful tool for promoting your art, it can also be challenging to navigate. One of the biggest troubles artists face on social media is the overwhelming amount of content that is constantly being posted. It can be difficult to make your work stand out among the sea of other artists.

Another trouble that artists face on social media is the pressure to constantly create new content.

This can be time-consuming and stressful, especially if you’re struggling to come up with new ideas or concepts. Additionally, social media algorithms can make it difficult for your posts to be seen by your target audience, even if you have a large following.

Here are five secrets for a successful social media artist account:

1. Consistency is key: There’s no secret about this – Consistently posting high-quality images of your work at regular intervals is one of the pillars of building an engaged following. However, one secret to making sure that you do stay consistent is by planning ahead with a social media content calendar. Using a social media calendar helps you to stay consistent and accountable, which leads you to posting more, which leads you to growing your audience and your arts and crafts business.
2. Tell your story: Don’t get stuck just posting images of your art work on a white background. Sure, people want to see that, but they also want to get to know you as a person and as an artist too. Use social media to share the story behind your art and your creative process, and to stay relevant with different events / holidays. This will help potential customers connect with your work on a deeper level. When people get to know you and your core values, they connect to you more as an artist and as a result, they are much more likely to purchase from you.
3. Engage with your audience: Social media is meant to be social! Make sure you take the time to respond to comments and messages, and engage with other artists and potential customers. This will help build relationships and increase engagement on your posts. When your audience see you taking the time to respond to questions or comments it helps them to connect with you again.
4. Use hashtags and geotags: Use relevant hashtags and geotags on your posts to make it easy for people to find your work. Plan your hashtags accordingly. Don’t just use one or two hashtags of things that are in the post, e.g. #oilpainting #portrait… instead, try and think about what your target audience is searching for and use up to 30 hashtags to try and get in front of them. For example, if you are a minimalist painter who paints beach landscapes, you may have a whole bunch of #minimalism hashtags and also #SurferLife hashtags, #Fish hashtags, or also #SaveOurOcean hashtags. That way, when someone who is a surfer for example is just browsing Instagram they are more likely to stumble on the art that they are attracted to, e.g. your artwork.
5. Use analytics: At least once per month (once per week is better depending on how often you post) you should be using the analytics provided by social media platforms to track the success of your posts and adjust your strategy accordingly. If you find that one particular style of post performed the best, then think about making similar content to see if it performs well again, and then you can slowly find out what works the best for your art and your audience.

These five secrets, combined with a comprehensive social media content calendar, will give you a solid foundation to build a successful social media artist account and grow your art business.

How can you make life easier for yourself?

We get it, running social media is a full time job in itself, let alone with everything else you have to do to promote your arts & crafts. A big problem we see a lot of artists have is just that it can be a massive stress thinking about what to post next… and then what happens? You simply stop posting, and your social media account goes quiet.

Well, a little known secret of using a social media content calendar for artists can really help solve many of the troubles that artists face on social media. The one linked there is ours, and it provides a comprehensive list of hashtags you can use to promote your arts and crafts business, including national holidays, monthly themes, and some challenging daily prompts to help you plan your content in advance. This saves you time thinking about what to post, and also allows you to stay organized and ensure that your posts are cohesive and on-brand.

Additionally, a social media content calendar provides a variety of ideas for daily posts, which can help you avoid the pressure of constantly coming up with new content. By using a Social Media Calendar, you can keep on being consistent, you can think about upcoming events and tailor them to suit your own story, and you can plan your hashtags to reach the maximum amount of people.

In conclusion, social media is an essential tool for artists looking to promote their work and grow their business. By using a social media content calendar, you can stay organized, increase engagement, and make your work stand out among the sea of other artists. Don’t let the troubles of social media hold you back from reaching your full potential as an artist. Invest in a social media content calendar today and start boosting your online presence.